Showing posts with label consumer culture. Show all posts
Showing posts with label consumer culture. Show all posts

Tuesday, December 3

white girl problems: part 1

the transition back to life in Costa Rica hasn’t felt as smooth this time around. not least because i left my heart in San Diego. 

but also because i left a lot of other parts of me there, too. it turns out i’m discovering this whole slew of identity crises coming at me all at once in this interim phase between being there and being here. the no-man’s-land of transitioning from one reality into another where you don’t feel grounded in either because you don’t quite know who to be or how to be in one or the other. unsettled. incomplete. 

yep, white girl problems. this time, of the lizard-like variety.

see what i mean? it doesn’t make any sense.

i got back on a Monday after nearly four months away, working as a writer, living as a lover, and settling into SoCal sunshine. without my noticing, it had grown comfortable, being there. my heart barely reacted to the once anxiety-ridden commutes down the 5 in morning traffic; now i’d be eating my breakfast banana, curling my eyelashes and talking on the flip-phone on speaker in my cleavage, switching lanes like no big deal. i’d stopped missing bugs. i’d remember to bring a sweater to work and take sunny phone-call breaks instead of freezing my skin off in the office’s centrally controlled air conditioning 9 to 5, Monday through Friday. i’d suit up in 4 millimeters of neoprene and paddle out into 2-foot slop with a smile on my face instead of grimacing at the frigid, swell-less thought and going back to sleep. i’d stopped writing poems about the sensationalized fear-driven news programming i had no choice but to watch from the treadmill; now i’d just try to keep up with the closed captioning as my eyes bounced in rhythm with my worn-out sneakers, forgetting to judge all the things i hated about living in the USA. i’d gained 5 pounds of consumer culture on my hips and thighs. and i didn’t really care. i was my gringa self in all of her glory. and i kinda liked her. other people seemed to like her, too.  

“he’s like a chameleon.” years ago, i overheard a friend criticize someone he knew for a unique character flaw. “it’s like he changes his personal identity depending on the company he’s with or the scenario he’s in.” hmmm, i thought. that sounded familiar. but i didn’t think it was such a bad thing. i actually thought it was admirable, perhaps the embodiment of an evolved, ego-less being, who makes himself at home in any given situation by adapting to the circumstances. an acceptance of the subjective interrelationship between self and society. that image of the chameleon has stayed with me as i go about my wanderings, adjusting to my realities as my environment dictates. so far, it’s been easy-breezy and excitingly unpredictable. my colors often felt beautiful.     

the guitar orchestra of the University of Costa Rica serenaded us in the crowded aisle of the Jet Blue sky just before landing in San Jose. my mom waited for me longer than usual outside the airport as i fumbled to fabricate a return-ticket i hadn’t booked to satisfy Costa Rica’s now apparently well-enforced entry requirements. my foreign-feeling Spanish was unconvincing; luckily, my phony travel documents and grumpy gringa demeanor passed the test. mom and i drove home like chatty girlfriends, no beats skipped. i hugged my dad and kissed our AmaTierra family hello, catching up on life and death. i unpacked and re-packed and gave myself a pedicure and wrote in my diary and crawled into bed. i couldn’t wait to sleep. i was happy to be home. other people seemed happy, too.

but rainy season smelled uncomfortably damp on my pillow. and i didn’t quite accept the tiny spiders and their flimsy webs behind my bed frame. the cicadas wouldn’t shut the fuck up. i sort of missed the borrowed air mattress on the floor in someone else’s spare bedroom. and i really missed the man who slept on it with me.

on a Tuesday, i slipped back into life as it was as if i’d never left. making up for lost time and fulfilling work obligations i’d been sidelining by taking the job in San Diego. now i had to show i was committed to being a part of the UPEACE campus community, finding myself nearly on board with embracing my fate as full-time doctoral student, making myself worthy of the extravagant $700 a month stipend they were paying me to stay on top of deadlines and exist within reach. i read and wrote and met with smart, experienced academics who gave me tips and told me my project was too ambitious and used big words like epistemology, which from now on i will commit to memory and try to use in a sentence like ‘duh, of course i know what epistemology means, and omg aren’t you an idiot because you don’t.’ i was working on becoming my intellectual smarty-pants student self again.

on the weekend, i flailed around in head-high waves i hadn’t seen in months, wobbly on a board i had left behind, hoping my shiny new locally-shaped custom thruster would be awaiting my return. it wasn’t. i dutifully showed up late, post-surf, to the Pura Vida No-Pro, an annual volunteer beach day event for orphan kids, trying to make myself useful and force small talk among the sea of like-minded acquaintances brimming with charity, the three-to-one volunteer-to-orphan ratio slightly uncomfortable for all of us. my social anxiety felt impossible to bear, so instead of getting day-drunk and shining it on for another few hours, i slipped out and took off. i couldn’t fake another smile.

i went back to work on Monday, sitting at my desk making to-do lists and wasting time on facebook for a week. the roosters’ 5am daily alarm-clock cluck-fest was not cute; sleepless on the other side of the window, i plotted their cock-a-doodle-demise in some form of stew. somehow, i eked out a final draft of my dissertation proposal, pretending i cared which methodology made the most sense for my research project i wasn’t convinced i even wanted to do. skype-ing with my new long-distance non-boyfriend brought temporary relief, followed by bursts of reality that we live in separate countries for the more-than-foreseeable future.

and now it was Thanksgiving, and it was lovely and i played daughter to my parents and girlfriend to my soul-sisters who i love but who i didn’t feel quite at home with just yet.

it wasn’t them.

it was me.

and that was really fucking annoying. why can’t i just jump back in like i’ve always done? change my chameleon skin to adapt to the colors of my new and familiar surroundings? why was i missing a place i had been ready to leave and people i had only just begun to know? why didn’t i feel at home at home? alone time in a cave for a month wouldn’t even be enough to get my shit sorted. because how do you feel whole when parts of you aren’t where they should be? when certain layers aren’t flaking off as fast as you want them to, and new-old skins aren’t regenerating like they used to.

on Friday morning, i went to my new transpersonal psychologist for a free intro session. i whined about my white girl problems for a long half-hour. she put them into perspective in a simple instant: “you can be everything everyone wants you to be. or you can be you. it’s like that saying, ‘everyone loves you, except for you’. her message resonated with my creeping sense of new-found obligation that didn’t sit well with my ‘live your soul purpose by living the life you want’ philosophy. she asked me what i thought i needed to live my ideal life in this moment. i cried when i told her i just needed space to be me. that sounded easy enough.

but that wasn’t the whole problem. i didn’t just need alone time to process and quit my gringa reality in exchange for the person i am in my Costa Rican environment. that felt like a denial of parts of myself i actually liked and came to identify with. but i wasn’t sure if those parts were actually parts of me or just colors i wore to adapt to the cultural circumstances around me. and which of the good parts of my Costa Rica self had i denied in the process of accommodating my USA reality? how much of my gringa self was actually me? how much of my Costa Rica self?

unsure who to be in the space i thought i needed to be me again, alone time started to look like more of the problem than a strategy toward a solution.   

because how does the chameleon know what color to be when he’s all by himself?

…reptilian angst my existential crisis. 

Sunday, July 14

i might as well face it

“so what’d you do today, T?” 

my DC BFFs and i were standing in their kitchen, convening over a glass of wine to digest the day. i was in town visiting for the week and was at the height of my ‘live-life-to-the-fullest’ vacation philosophy. given past experiences, they didn’t know what to make of my sly smile.

“fell in love. what’d you do?” their eyes rolled in unison.

“you didn’t fall in love, Tara, give me a break. you’ve hung out with this guy for like two hours.”

“so what, i’m still in love.” i had spent the Spring afternoon drinking happy hour Peronis on a posh patio in Dupont Circle with an old friend turned newfound love interest. charming, quick-quitted, just the right amount of shy to keep me interested. looking at him now, i regretted overlooking him in college; we’d be married with a two-year-old by now. it was a three-city romance and we were only in city number two. it’s Spring in DC and he’s a writer and he laughs at my jokes and one time he drove his mini-van all the way from Venice Beach to drop me off in the valley. of course i was in love.

“you’re not in love, T. you’re just addicted to being in love.” 

zing: reality check. the kind only lifelong friends can provide. i glared at her above my long-stemmed glass, wishing she was wrong. 
_______

super nintendo, ‘N Sync, surfing, spinning class, dark chocolate, impossible relationships, Hugo Chavez and the Bolivarian Revolution, traveling, playing clarinet, Spanish, booze and partying, yoga, writing, Stairmaster, jumping off tall things into water, tanning, live music, Marxism, romantic conquest, food in general, the death of capitalism, indigenous spirituality, surf trips, facebook, detoxing, rebelling against authority, and now apparently, being in love. and i’m sure friends and family could remind me of a few more i’m forgetting.  

“you have what’s called an addictive personality.” while i was hesitant to accept his label, the free psychologist i saw twice made the obvious observation i had refused to acknowledge in myself. i had always wanted to see it as more of a blessing than a curse, a valiant sense of drive toward accomplishment and passion for the things and people i loved most in my life (interestingly, they say that great leaders exhibit the very same character traits found in people with addictive personalities; our biggest weaknesses are also our greatest strengths).  i still have trouble admitting it’s even a problem, and i imagine addicts with substance-abuse problems, in AA and rehab and stuff, they’d probably look at my issues and laugh in my face.

in my case, my supposed addictive personality has never been cause for serious concern, since luckily my addictions have thus far been (mostly) positive as opposed to life-threatening or drug-related. rather than being addicted to substances or self-inflicted physical pain or any one thing in particular like some drug addicts or alcoholics, people with addictive personalities have a range of things to choose from to get their fix, finding solace in a different activity, behavior or gluttonous practice of consumption beyond that which is considered normal on any given day, or in any given hour for that matter. this makes addiction to certain things difficult to recognize in oneself, easy to hide from others, and even easier to perpetuate indefinitely. it also makes your addictions harder to overcome, since there are so many of them and it’s less about the thing you’re addicted to than about the way you’re wired as a person: your personality is the problem. with  a ‘predisposition to addiction’ built into the very essence of your being as the defining characteristic of addictive personalities, the world is your oyster, and everything in it that attracts you or peaks your interest becomes fodder for addiction. it is said that one thing separating addiction from just loving something a whole lot or pursuing as a hobby that which brings you pleasure, is that people with addiction problems spend excessive time and energy on a certain activity, behavior, object or relationship because they feel like they have to, not because they like to. It’s not an “I want to…” or “I love to…” it’s an “I need to, I have to, I must…” and it’s always ‘right now this very instant’.

lucky for me, my main addictions are for the most part self-balancing, allowing me to disguise them as activities that bring me joy and keep me healthy and sociable, making me appear driven and passionate toward meaningful goals and allowing me to fit in as normal in most social situations. for example, balancing my compulsive overeating addiction with my exercise and surfing addictions keeps me fit, and if for some reason i get out of balance and gain a few pounds when i don’t find the time to burn enough calories running to make up for a serious stint of binge-eating, i get to re-balance by simply turning to my detox addiction, getting back on track with a colon cleanse or juice fast people admire as an example of living a healthy lifestyle. tell that to the three chocolate bar wrappers hiding in the trash can.   

“can you think of a few things you might have been addicted to in the past?” while i fired him shortly after asking it (something a little too creepy about your shrink’s constant mention that he loves your name because his dead wife loves (note: present tense) Gone with the Wind, especially when he points to her picture staring at you from the coffee table), this question inspired the list i created above, and has allowed me to get in touch with deeper psycho-emotional realities i could have otherwise continued masking under the guise of living my life’s passions. and i think some of these new realizations extend past the realm of addictive personalities into the spheres of our shared experiences as social and socialized beings, which is why i’m taking the time to write this.

my answer to his question in the moment, though, came to mind quickly and simply: “i’ve been addicted to everything and everyone i’ve ever loved.”
____

after studying ‘my condition’ in the resources i could find in a simple google search, i found the information interesting and revealing, not just because i could relate to the associated character traits and behavior patterns, but also because i could see how my addictive personality may have less to do with me as an individual possessing an innate character flaw, and more to do with my subjection to and socialization within the society of which i am a part. it’s not necessarily me as an entity in and of myself, but rather the combined result of me + me subjecting myself to the sociocultural norms of my society, which have contributed to the creation of my personality as both a social actor and social subject. i knew i had work to do on myself, but i felt somehow relieved to know that it might not just be me or others like me with addictive personalities, but rather that many of us suffering in modernity or consumer culture or whatever we want to call the experience of life we share today, may very well be experiencing similar problems as a result of our socialized and subjectified selves. the following is an exploration of this idea, connecting the addictive personality with other manifestations of our lives as social subjects in the pursuit of happiness.

addictive personalities, from where i’m sitting
for those of us with addictive personalities, we have the privilege of bouncing from one addiction to the next or being addicted to many things at once instead of relying on one substance or activity to keep us high, like some addicts who don’t necessarily fit the addictive personality prototype. here’s an example from my own life to give this some context: i walk to the beach with my board to get my daily surf fix, only to find the waves are flat. panic sets in so i go on a run instead to get that runner’s high feeling, then i meet friends for dinner to celebrate life with a feast, a few glasses of wine and four ‘shared’ desserts (of which i scarf down the most and any possible leftovers), then i feel guilty, fat and ugly for eating so much so i go out and buy a pretty new dress, giving me a shopper’s high (followed by ensuing consumption guilt), yet still making me feel good about myself physically because damn, i look good in my new dress, giving me the emotional strength to write a heart-wrenching email to my long-distance non-boyfriend who has just attempted to end our codependent relationship for the seventh time in four years; wiping the tears and swiping on a fresh coat of mascara, i go out and party to welcome my rebound phase in style, having the time of my life drunkenly flirting with men who make me feel like ‘i’ve still got it’ in slurring speech and stinking breath, getting home late and passing out in my clothes, waking up horrendously hungover until i can paddle out for a few waves to get my head straight again, followed by a heaping breakfast for three consumed by one, at which point i begin re-evaluating my life (what am i doing?! this isn’t me. i don’t need this party lifestyle with strangers to make me feel 'good enough'. i’m going to get over getting dumped by being true to ME for a change!) and i make new promises to self: from now on i’m consuming no carbs, no sugar, no dairy, no caffeine and no alcohol – FOREVER! rinse and repeat to infinity.

for an addictive personality, there’s always a new high to avoid the low, and the longer you’ve been at it, the better you get at perfecting your own personalized bag of tricks, drowning yourself in one addiction to get over the pain of the loss or ending of another. it becomes predictably cyclical really, and it means that living in extremes is your only option, because moderation in any of the things you are addicted to is by the very definition of addiction, impossible, no matter how many times you’ve convinced yourself otherwise. so you’re either eating only chocolate cake or none at all, you’re partying your face off or staying home with a strict 10pm bedtime, you’re surfing every day twice a day or not at all, you’re marrying your non-boyfriend or never speaking to him again. no in-betweens, no maybe just a little bit; you’re all or nothing at any given time whether you like it or not. because that’s just how you are, whether you like it or not.

experts and pyschologists say it’s because we with addictive personalities have low self-esteem, are prone to anxiety and depression, seek to avoid pain at all costs, cannot delay gratification, are uncomfortable in social situations, feel that we’re ‘not good enough’, believe that we do not fit within societal norms, and are unable to handle stress, and as a result, we end up chasing experiences or indulging in behaviors that give us an escape from those issues, allowing us to experience a sense of joy or high by using our addictions to avoid feeling low. thus, as soon as the enjoyment of one addiction wears off, or if we are for some reason deprived of it, we swiftly switch over to another addiction promising a similar sense of enjoyment. however, when we use our addictions as a coping mechanism in this way (which is of course what we do), the joke’s on us, since our addictions do not actually soothe us in any sustainable way; rather, they perpetuate deeper and deeper addiction by providing only momentary relief from feelings of anxiety, frustration or discomfort, making us feel like we need to feed our addiction more and more in the hope that if we do it enough, we will be able to feel that sense of relief and enjoyment permanently and escape our problems once and for all. Unfortunately, this is not how it works, so at the end of the day we are still left with our feelings and insecurities, and all of our addictions to boot. Speaking as a clinically diagnosed addictive personality, i resonate with these descriptions and there isn’t a single one i would deny in myself.

i can’t help but wonder, though, are these ‘personality traits’ so exclusive to us addictive personality anomalies or are they more common than we think? i imagine if you’re still reading this, a lot of it might be resonating with you, too. and that’s the part that grabs me, that in one way or another, we all might resonate with the identifying factors commonly associated with addictive personalities. and i think the aspects that we most identify with are telling of our experiences as socialized subjects of modern society and the norms of our inescapable consumer culture: 1) seeking escape from the confines of our increasingly homogenous yet overwhelmingly stressful reality; and 2) the desire-driven fantasy of achieving lasting satisfaction through the pursuit of the things or activities that, by their very nature, bring us only fleeting moments of joy and happiness -- a fantasy created and perpetuated by consumer culture’s promise of satisfaction by way of material accumulation, consumption and living the (increasingly unattainable) American Dream.

consumer culture, at the heart of capitalism, persists in tricky ways, despite a growing recognition that owning more stuff or even collecting countless exciting experiences is not what contributes to lasting happiness or overall wellbeing. psycho-analytic interpretations offer a useful explanation for relentless consumption, interestingly quite similar to the behavioral processes experienced by us addictive personalities. The overwhelming staying power of capitalism in general, and consumer culture in particular, rests on its ability to produce in its subjects a useful cycle of desire and fantasy based on the Lacanian pursuit of jouissance, a state of fleeting excitement or a momentary sense of fulfillment which ‘promises a satisfaction it can never deliver’. As consumers, we get a glimpse of this jouissance by way of our ‘material or affective’ practices of consumption – feeling that twinge of joy by purchasing or indulging in something that makes us believe we will eventually feel permanently satisfied once we consume enough of the thing or experience that provides that sense of fleeting joy; if only we might ‘get enough’ of that which will never give us the satisfaction we believe it will, we create the illusion in our minds that we will eventually get to a point of true satisfaction. sadly, as in the case of addiction, this is a game we will never win, and as the psycho-emotional effects of consumerism demonstrate, we may very well exhaust all consumptive and/or addictive avenues seeking to attain a neverending jouissance, which, by its very definition, is an impossible fantasy. the ensuing low is then even more unbearable, prompting us to perhaps try a new consumptive approach or seek to escape our hopeless predicament through other avenues and experiences, maybe through mind-altering drugs, travel abroad, or going for a surf.

Zizek’s comments on the subject date to 1989 in the book The Sublime Object of Ideology, where he wrote the following regarding the relationship between jouissance and consumer behavior (as cited in Rob Fletcher’s 2013 article in Human Geography, titled “Bodies do Matter: The Peculiar Persistence of Neoliberalism in Environmental Governace):

an opportunity for further accumulation is created as [consumers] seek to re-experience the desired emotional stimulation in search of an illusory satisfaction. As the object of this process is an ephemeral affective state that passes quickly with little residual impact on the body, the accumulation process can be virtually infinite, facilitating continual capitalization without readily discernable limit or consequence…. compelling increased consumption of the products and services through which jouissance is pursued.

this perpetual yearning for an impossible satisfaction fits nicely in the capitalist framework whereby we, as an entire global society, will continue over-consuming, out of feelings of angst and emptiness, all that is being over-produced, therefore fulfilling our role as consumers propelling economic growth through accumulation, the very core of the global economic system.

when we think about it this way, are we not all on the same hamster-wheel, perpetually seeking an unattainable yet promised satisfaction by way of consumption, ill-fated addictive personality or no? might it be, then, that the addictive personality is not such an anomaly after all? could the addictive personality, in fact, be the personality prototype of modern life in capitalist society?

as capitalist subjects coming to terms with the depressing nature of our fantasy-driven pursuits, we’ve been seeking ways and means to overcome consumer culture’s grasp on our lives and begin transforming our systems toward non-capitalist alternatives. but how do we surmount the contradiction in terms that is our own subjection within a system we aim to invalidate and abandon? how do i transform my addictive personality, which is reliant upon the unattainable promises of consumer culture, to accommodate a post-capitalist reality? society has grown rife with anti-capitalist sentiment, yet capitalism persists; our self-subjection to capitalism keeps us trapped – trapped in ourselves through addiction and consumption, and trapped in our ensuing self-enslavement to the economic and sociocultural dynamics of the capitalist system, alternatives to which we are still unable to imagine as the capitalist subjects we are today.  

J.K. Gibson-Graham, in their book A Postcapitalist Politics, refer to the ‘pain and possibility’ in unraveling our self-subjection to capitalism, a preliminary step wrought with perturbing existential challenges vital to envisioning other economic and social realities. this is the same psycho-emotive scenario experienced  by addictive personalities coming to terms with the need to change self and transform personality in order to overcome addiction; indeed, no easy task. it’s painful to try and change ourselves from a reality we’ve always known, yet if we wish to experience a post-addiction and/or post-capitalist world, waking up to our own self-subjection within capitalism’s requisite consumer culture is a difficult, yet necessary first step. for addictive personalities, this unraveling stage begins by convincing ourselves of the harsh reality that our addictions, no matter how much we feed them, are never going to provide us with the lasting satisfaction we think they will. from there, it’s a matter of overcoming deep-seated insecurities at the heart of our actions and transforming psycho-social behavior patterns we’ve relied on as coping mechanisms for as long as we can remember. for the rest of us living in modernity, the unraveling stage is quite similar and has already begun, based on a waking-up through recognition; that is, recognizing that neither material nor affective/experiential consumption makes us happy over the long-term, because its promise of a satisfaction or jouissance it can never deliver leaves us wanting more in perpetuity; the more we consume, the greater the lack we feel. from there, beginning to reconstitute ourselves in previously unimagined ways, we explore the possibilities of our unraveling, a coming-into-being of post-capitalist actors and subjects in a concomitantly emerging post-capitalist reality: becoming ‘other’ so that ‘other’ social and economic realities may finally come to fruition.  
_____________

i find this entire reflection at once fascinating and humbling as i think about what it means in my own life, in how i’ll even begin to transform my addictive personality into something i cannot yet fathom. ironically, i’ve embarked upon an academic career devoted to killing capitalism (one of my many addictions, as it were), yet it’s only now that i’m coming to realize that i must also kill capitalism in myself by overcoming my addictive personality. the irony there is my pain and my possibility: the unraveling of my self-subjection to capitalism will hurt, and i will, as a result, have increasingly fewer addictions at my disposal to pick me back up again, yet i find solace in hoping that in unraveling i will create a space for my as yet unimaginable post-capitalist self to emerge as part and parcel of the simultaneously emerging post-capitalist society. 

and in that hope i dare to believe that the unfathomable is indeed possible.


Saturday, February 16

The Awakening Part 2 of 5: Out with the Old


De-linking Growth and Material Accumulation from Economic Development and Social Wellbeing


Capitalism, Consumer Culture 
and Social Wellbeing: (Frowny Face)

Thanks to the mop-top legends of twentieth century pop music, we already know ‘Money Can’t Buy me Love’. But now we’re starting to learn that money can’t buy me happiness, either. And it certainly can’t buy me things like fulfillment, peace of mind, spiritual connection, or soul-tingling interpersonal relationships. We’re even discovering that beyond a sufficient threshold of income and purchasing power, having more money and material possessions is actually making us more unhappy[1] [2], lending economic credibility to Thoreau’s timeless words: “Most of the luxuries and many of the so-called comforts of life are not only indispensable, but positive hindrances to the elevation of mankind”.
Income’s diminishing returns to happiness[3] extend beyond the individual or household to the national level, where rich countries getting richer has not meant that people living in these countries are any happier[4]. Although Gross Domestic Product (GDP), the measure of economic growth and understood as the total dollar value of all goods and services produced within a country, has risen significantly over the past half-century in the countries of the Global North, citizens today do not report feeling happier than their counterparts in the mid-twentieth century; in many instances, people are less happy today than they were in the past despite significant rises in per capita income. For example, Matthieu Ricard, author of Happiness: A Guide to Life’s Most Important Skill, notes that between 1949 and today, while real income in the United States has increased more than double, the number of people declaring themselves as “very happy” has decreased[5]. Similarly, Mark Anielski comments in his book The Economics of Happiness, “many life conditions for the average US citizen have grown worse despite increasing levels of GDP and booming financial markets”[6] To understand this concept in a tangible sense, a recent poll conducted by Marist College pegged $50,000 as the household income threshold for a family of four in the United States, beyond which additional income does not contribute to higher wellbeing.[7] So if a family of four can maximize happiness on a combined income of $50,000 in a country like the US with its relatively high cost of living, why the continued obsession with wealth accumulation and consumption beyond the happiness sufficiency threshold and beyond the natural limits of the Earth?
In our current (final) stage of modern capitalism, understood by Daly and Cobb as “the hedonistic accumulation of riches without any moral or ethical limiters on sufficiency or a sense of what constitutes a virtuous life”[8], even the most wealthy nations and their citizens are beginning to sense a disconnect between modern life and what we know in our hearts to constitute a good life[9]. As described in the metaphorical anecdote in the previous post, the North’s obsession with economic growth and material accumulation has come to define its increasingly homogenous culture, whereby the ‘pursuit of happiness’ has become synonymous with society’s competitive drive for making money and spending it on consumer goods. As inherent to the structure of the capitalist system, this process propels the continuous hamster-wheel-like cycle of the codependent relationships between production and consumption; between money, debt and economic growth. 
As industrialization allowed modern society to produce en masse, well beyond the intrinsic needs or wants of people, promoting consumption became the solution to absorbing all the excess production[10], because in a market-driven system supply and demand must meet to reach equilibrium. Enter: the birth of the advertising industry, helping potential consumers everywhere awaken to their unexpressed desires to buy, buy, buy; in economic terms, stimulating demand. As advertising and pop culture continue to promote over-consumption by purposely making us feel like we need to own things we otherwise wouldn’t want or care about, we keep the system alive: obedient hamsters on the wheel of debt-and-economic growth, chasing the American dream. In the words of Dave Ramsey, the consumer lifestyle is pathetically simple: “we spend money we don’t have on things we don’t need to impress people we don’t like”.[11]  As a result, our identity and pleasures in life have come to be defined by what we can buy – which restaurants we eat at, where we shop, the cars we drive, the clothes we wear and the houses we live in. In a market democracy, we call this “freedom of choice”, exercising our constitutional rights in the pursuit of happiness by shopping where we want to shop and eating where we want to eat.
When we pause for a second, however, we recognize that none of it is really ‘our choice’ at all; we wouldn’t buy the majority of what we buy if it weren’t for advertisers convincing us that we need the next best product we can’t live without (we’ve lived without it for this long, why do we need it now?). We begin to acknowledge that our extreme consumption and material accumulation has not made us any happier, but has instead left us with thunder thighs and no closet space and gaping holes in our souls. Still, we yearn to consume to keep up with the glamorous lifestyles we see on TV, which are increasingly impossible for the majority to attain: “More and more wealth is concentrated in the hands of a few, whose lifestyles are glorified by the media, which means that the expectations of the majority have become increasingly beyond their means”[12]. As a result, we are not more fulfilled now but rather more empty because we’ve attempted to find happiness by filling our homes and closets with an endless number of material things instead of focusing on those intangible things that actually, it turns out, contribute more to our personal and community wellbeing; things like deep social bonds, connection with nature, being active, exploring our inner passions, developing our talents and skills, and sharing our lives with those we love.
Alan Thein Durning explains this perpetual sense of lack in modern society as follows: “many in the consumer society have a sense that their world of plenty is somehow hollow – that, hoodwinked by a consumerist culture, they have been fruitlessly attempting to satisfy with material things what are essentially social, psychological and spiritual needs….By the consumerist definition, satisfaction is a state that can never be attained”[13].  This perpetual inability to feel satisfied fits nicely in the capitalist framework whereby we will continue consuming and therefore feeding the growth machine, which is itself vital to the service of usury (interest charged of loans), as explained in detail in the anecdote. The service of usury is so entrenched in the system that money owed is always greater than the money existing, forcing us to continue “innovating” -- creating new goods and services to sell on the market in order to keep the wheels of the machine turning. This has resulted in the commodification of things that were once free: “the relentless conversion of life, spirit and world into money”[14], deepening our inability to find meaning in anything when the intrinsic use-value of it has been disregarded in favor of those things determined to possess exchange value, which, in the capitalist consumer society, means anything that can be priced and sold on the market. This process of commodification of things that were previously free – like nature and its resources, spiritual practices, leisure activities, etc. – and the prioritization of exchange value over use value has misguided our entire values system such that we only know how to value that which has a price tag. Meanwhile, the “free” things in life, the things that have no value on the market (e.g. meaningful relationships, exploring our passions, social participation), are what actually contribute most to our experience of happiness. Quite the perplexing disconnect in our modern consumer culture, and at the heart of our discontent.   
As the first step in the process of awakening, this realization phase is most uncomfortable, and in our entrenched consumer society there is not much space for imagining a different existence, often leading us into depression as we see no way out of this dark tunnel, or fueling addiction as we keep trying to fill ourselves up by consuming or numbing the pain of our materially rich but spiritually and socially empty lives. And instead of being rightly seen and treated as the social symptoms of our diseased capitalist system and the consumer culture on which it thrives, we face increasing stigmatization and social alienation, deepening the pain and emptiness inside us and making it no surprise that two percent of all deaths in the world are suicides, above both murder and war[15].  
Growth for Development: 
Exporting Frowny Faces 
and Killing the Planet
While the situation is spiritually and psychologically sad for those in the North coming to terms with their meaningless, repetitive lives as consumers on capitalism’s hamster wheel, the fact that economic development policy imposed on Southern nations continues to promote economic growth as a primary development solution should be cause for even greater concern. Wrongly founded on an assumption of infinite growth in a world of finite resources, Southern economies are encouraged to industrialize, stimulate consumer demand and create their societies in the image of the North as their hope for lifting billions of people out of poverty and into the system. An often ignored reality in this scenario is that the North’s incentive for promoting growth as a development strategy in the South is not born of a benevolent desire to improve quality of life for the world’s citizens, but rather grounded in the fact that the North itself relies on the expansion of Southern economies for its own survival in the form of continued economic growth and the accumulation of wealth. This is evidenced in the persistent need for cheap resources, labor and primary exports from the South to fuel production in the North, the subsequent reliance on consumers in the South as an extended market for those goods produced in the North, as well as the structural adjustment loans characteristic of the final decades of the twentieth century in order to keep the money pumping through the banking system, funding bad policies and unfruitful projects invented in the North and imposed on the South[16].  As discussed previously, in the global capitalist system growth cannot end, because if it did, no one would be able to repay debts and both banks and people would go bankrupt. On the world stage, this has led to international development policy oriented not toward helping improve the lives of people living in poverty and despair, but rather toward stimulating economic growth to ensure debt repayments in order to keep the global money system, and thus the global economy, alive.
But as the impossible hamster[17] and its message of finite planetary limits demonstrate, there are real and obvious limitations to growth – and therefore to the growth-for-development model --, making the collapse of the system inevitable, along with the development strategies it employs. However, in our ongoing round of economic musical chairs, “as long as the music’s playing, there’s no loser”, and the entrenched interests of the powers that be have a vital stake in ensuring that we as a global humanity become aware of this reality as late in the game as humanly possible. 
As the monitoring mechanism of the growth-for-development model, the measurement of per capita GDP has been traditionally used as the principal indicator for determining the social wellbeing of a country’s people, evaluating development success or failure on the measure of income alone. GDP-based wellbeing indicators reflect a purely quantitative concept of development and overlook the more significant qualitative aspects of living a meaningful life[18]. With economic growth and per capita income treated as ends in themselves rather than as the means to a brighter future for a nation’s citizens, development strategies have grown increasingly dehumanized and focused on numbers instead of human wellbeing, yet another perverse manifestation of modern capitalism’s prioritization of profit and economic growth over people and their quality of life. In recent years, new indicators have been created to take additional social and environmental aspects into account when evaluating the success of development strategies, including ecological footprint, health and education, as well as subjective measures of social wellbeing . Some of these new indicators will be explored further in the third installment of this series.
As a fallout from the economic development process described here, indigenous ways of life and local values are lost to the consumerist monoculture, which has become the “globally dominant cultural orientation”[19] of modernity, its overwhelming power and dominance undermining the cultures of non-consumers and crowding out those who attempt to live a virtuous life[20]; expressing itself in even greater distortion in exported form so at odds with native traditions in the Global South.  Facing these stark realities, we are now coming to recognize that if the goal of economic development is to contribute to the wellbeing of people and communities around the world, exporting an unsustainable growth-based system that has made people more unhappy and the planet less livable is no longer, nor has it ever been, a viable development strategy. In other words, “socioeconomics based on the growth paradigm can never be sustainable”[21]  and “attempts to bring people out of poverty by bringing them into the money [system] as it is defined today, are doomed”[22]. As new development approaches emerge, economic growth will play a much less significant role in policies designed to support social wellbeing, poverty alleviation and the promotion of flourishing communities.  As this process unfolds, the economic growth-for-development and material accumulation-for-social wellbeing mantras of the global capitalist paradigm are constantly being called into question and increasingly discredited on a grand scale.
Similarly, the environmental struggle has erupted as the people of the Earth rally against select elite interests whose entrenched power and influence stymie widespread progressive action to limit growth within the confines of the planet’s finite natural systems. Currently, “a world without growth is politically unthinkable”[23], because of those whose powerful short-term interests neglect the needs of the Earth and the vast majority of her people. Evelyn Linder makes mention of our dominant global economic reality as “a certain geohistorical cultural context that enables a ‘raiding’ culture to flourish and to hijack institutions with innovate tools and interventions [leading] to domination and exploitation, and if this happens at a global scale, it means the destruction of the entire socio- and ecosphere”[24]. However, as this scenario grows increasingly unsustainable, lurching toward its own demise, it presents yet another tipping-point opportunity where the tables are beginning to turn against the wealthy and powerful, in favor of the environment and the people fighting hard to save it. The concepts of de-growth and the steady-state economy[25] have emerged within this new framework seeking to transform the conversation on growth toward an understanding of sufficiency within planetary limits. This will no doubt require a revolution of the money system away from its cyclical reliance on economic growth.      
Wellbeing Economics: Turning that Frown Upside Down
With the ‘wellbeing revolution’ upon us, a new economics is piecing itself together, abandoning classical market-oriented principles and seeking solutions outside the current system. The new economics is founded on the de-linking of economic growth and material accumulation[26] from practices of development and conceptualizations of social-wellbeing as discussed above, and is instead centered on the principles of collectivity, cooperation and solidarity toward a socioeconomically and environmentally sustainable world. Wellbeing economics is diverse in its foundations and does not present blue-print models for society, respecting that wellbeing is a subjective experience to be defined differently among individuals, communities and nations. Based on the understanding that true wellbeing is determined by the satisfaction of subjective needs and living in line with personal values for a meaningful life, wellbeing economics is revolutionizing the ways we approach community development and design new systems to replace the old.
We will return to the discussion of wellbeing economics in the final section, but let us first take a closer look at the innovative socioeconomic approaches of the new paradigm now in its incipient design phase. Stay tuned for the third installment of this five-part series.

[1] Joe Dominguez and Vicki Robin, Your Money or Your Life: Transforming Your Relationship with Money and Achieving Financial Independence (Penguin, 1999).
[2] Daly, Herman E. (2007). Ecological Economics and Sustainable Development: Selected Essays of Herman Daly. UK: Edward Elgar Publishing.
[3] Bruno S. Frey, Happiness: A Revolution in Economics. CES (Cambridge: The MIT Press, 2010): 28-29.
[4] Easterlin et al. The happiness-income paradox revisited. PNAS, December 28, 2010, vol. 107, no. 52.
[5] Ricard, Matthieu (2003). Happiness: A Guide to Developing Life´s Most Important Skill. Paris: NiL Editions. Ch. 15: A Sociology of Happiness, pp. 173.
[6] Anielski, Mark. (2007). The Economics of Happiness. Canada: New Society Publishers. p.39.
[7] Marist College Institute for Public Opinion. Generation to Generation: Money Matters. April 13, 2012. http://maristpoll.marist.edu/wp-content/misc/Home%20instead/Money%20Matters_April%202012_FINAL.pdf
[8] As cited in Anielski, Mark. (2007). The Economics of Happiness. Canada: New Society Publishers, p.24
[9] Anielski, Mark. (2007). The Economics of Happiness. Canada: New Society Publishers.
[10] Eisenstein, Charles (2011). Sacred Economics: Money, Gift and Society in the Age of Transition. Berkeley, California: Evolver Editions.
[11] Dave Ramsey (2009), The Total Money Makeover: A Proven Plan for Financial Fitness. Nashville: Thomas Nelson.
[12] Robert H. Frank (2007), as cited in Raj Patel, The Value of Nothing: How to Reshape Market Society and Redefine Democracy (New York: Picador, 2009): 36.
[13] Alan Thein Durning, “Are We Happy Yet?” Ecopsychology (San Francisco: Sierra Club Books, 1995): 69-70.
[14] Eisenstein, Charles (2011). Sacred Economics: Money, Gift and Society in the Age of Transition. Berkeley, California: Evolver Editions. Ch. 6: The Economics of Usury, pp. 93-124.
[15] Ricard, Matthieu (2003). Happiness: A Guide to Developing Life´s Most Important Skill. Paris: NiL Editions. Ch. 15: A Sociology of Happiness, pp. 170-185.
[16] Daly, H. Growth, Debt, and the World Bank. August 14, 2011. Center for the Advancement of the Steady State Economy. Retrieved 12/16/2011Bank
[17] New Economics Foundation. The Impossible Hamster. January 24, 2010. Available at: http://www.youtube.com/watch?v=Sqwd_u6HkMo
[18] For example, see: Schumacher, E. F. (1993). Small is beautiful, A study of Economics as if People Mattered. London: Vintage Books; Smith, P. B. and Max-Neef, M. (2011). Economics Unmasked, From power and greed to compassion and the common good. UK: Green Books; Raj Patel, The Value of Nothing: How to Reshape Market Society and Redefine Democracy (New York: Picador, 2009).
[19] Jonathan Dawson, “Eco-villages and the Transformation of Values”. State of the World 2012: From Consumerism to Sustainability. World Watch Institute.
[20] As cited in Anielski, Mark. (2007). The Economics of Happiness. Canada: New Society Publishers, p.25
[21] Smith, P. B. and Max-Neef, M. (2011). Economics Unmasked, From power and greed to compassion and the common good. UK: Green Books.
[22] Richards, Howard (2011), as cited in Lindner, Evelin (2012). A Dignity Economy: Creating an Economy that Serves Human Dignity and Preserves our Planet. USA: Dignity Press. Ch. 2: Let us work together and dig up the facts, pp. 15-29.
[23] Daly, Herman E. (2007). Ecological Economics and Sustainable Development: Selected Essays of Herman Daly. UK: Edward Elgar Publishing.
[24] Lindner. A Dignity Economy: Creating an Economy that Serves Human Dignity and Preserves Our Planet, 26
[25] Daly, H. Growth, Debt, and the World Bank. August 14, 2011. Center for the Advancement of the Steady State Economy. Retrieved 12/16/2011
[26] Jonathan Dawson, “Eco-villages and the Transformation of Values”. State of the World 2012: From Consumerism to Sustainability. World Watch Institute.

Thursday, February 14

The Awakening: An Anecdote

The day you discover that economic growth is not a vital requirement for sustaining socioeconomic development or contributing to the wellbeing of people around the world[i], it feels like a slap in the face, as if everyone in your life up until that day had been lying to you about everything. Your teachers, the news, politicians, the books you read in economics class, advertisements on TV, your colleagues, friends, parents and smart people you admire telling you “we need economic stimulus to revive economic growth so we can finally live happily ever after, and you can help by going out and shopping, supporting the economy and making your own life a little bit better by purchasing the newest gadget you don’t really need”: lying to you your entire life.
And when you learn further that economic growth is only necessary to service ‘usury’ (the fancy word for interest charged on loans)[ii] in a perpetual, never-ending cycle whereby money loses its intrinsic value as a convenient tool of market exchange and instead becomes synonymous with debt, chaining you to banks and creditors who survive and thrive on your hamster-wheel pursuit of a better life by convincing you to take out loans and use credit cards to pay for cars, college, a house for your family; and then encouraging you to take out more loans as start-up funds for your sure-thing money-maker entrepreneurial project to get ahead and help pay back all of the loans you’ve already taken out; and when your project fails because Walmart is selling it cheaper and you’re blaming yourself for all the mistakes you’ve made and now you’re further in debt with no hope for the future and contemplating a strategic suicide that looks like an accident so your family can at least cash in on your life insurance benefits…
When you’re THAT LOW and you learn that it’s actually not your fault, that the system is designed for you to fail, for you to be in debt always and forever in order to keep the system itself alive - when you learn all of that, you’re angry and you’re not sure at what or at whom, and your head is in your hands because you’re humiliated that you could have fallen for such an obvious Ponzi scheme, and your fist is in the air and you start blaming the powers that be, unsure of who or what they are, and you file bankruptcy and now you’re hiding any remaining cash you have in a mattress so they can’t steal anymore of it, and now your credit is shit and you’re not sure whether to care about that or not, and you find whatever job you can just to pay the bills and to maybe someday afford an iPhone because your kid needs it to fit in. And you hate your job and you hate your life, except for on the weekends when you can drink a few beers and watch the game on TV – the old TV you’ve had since the 90s, not the flatscreen you want, because you still can’t afford it. And then you feel pretty bad about yourself because everyone else has a flatscreen TV (don’t they?), and now you’re in the fridge popping open another beer and polishing off the Doritos. 
The final blow comes when you become aware that you and your shitty job and the unemployment crisis and those skinny brown people dying in poverty all around the world are all caught up in this great big mess of a lie whereby the rich keep getting richer at the expense of the poor, and it’s not your fault that you work a dead-end job and it’s not actually poor people’s fault that they are poor; when you learn that the rich are rich BECAUSE the poor are poor and that the poor have to stay poor in order for the rich to stay rich (and indeed get richer), that’s when it all clicks and the whole thing comes together. You can no longer simply write off the world’s reality as Marxist fodder for crazy communists, because you see it and you live it and you feel it, and you are it. when you begin to acknowledge that the realities around you -- persistent unemployment, slave-labor conditions, and environmental destruction across the globe – are actually the manifestation of Marx’s theory on the reserve army of labor and the structurally required divisions between a reliable supply of cheap workers, unbridled access to land and resources, and an increasingly wealthy class of capital-owners as inherent to the fruition and functioning of the capitalist system; when you recognize that as a result, such poverty and environmental plundering have to exist in the capitalist system as innately structural to it in order for prices to stay low enough that you will buy Doritos even though they clog your arteries and make you fat, just so corporations can make money and get rich and contribute to economic growth; and when you remember that economic growth is only required to help the rich get richer and to service an ever-increasing amount of international debt and pay back the banks; quite reminiscent of your own endless debt cycle, with you as the recipient of a loan from a bank, with media and consumer culture convincing you to keep chasing the unattainable American dream so that your interest payments keep coming into the bank to keep it in business so it can lend to new borrowers to stimulate consumption as the means to fuel economic growth[iv] and so on and so forth until the end of time when you’re dead in your grave and your kids are dead in theirs and there aren’t even any more worms to eat your rotting flesh because not even the microorganisms of the planet have survived the global capitalist system’s social and environmental self-destruction; and when you finally feel like you’re going insane, worrying about worms eating your dead corpse, it is at that moment, that YOU GET IT.
And your mind is blown and your head is exploding with smoke coming out your ears and you just can’t stand it anymore – the sheer injustice of the system and its puppeteers getting away with murder – for WHAT? economic growth? Which you now know doesn’t have any real purpose other than servicing debt -- and as a result of it all you hate your life and people everywhere are starving and working themselves to death and the planet is dying – and you can’t just keep sitting idly by and letting these people and their system get away with it; and you see no choice but to put down the Doritos and finally do something about it. But what on Earth are you going to do? And who are YOU anyway to challenge the entire existence of reality and make your friends and families stop eating Doritos? Maybe they like Doritos; did you ever think of that? No matter how much you know, no one’s going to listen to you, especially now that you’re a Marxist (how’d that happen?) and they’re all going to laugh at you and call you a freak communist. Discouraged yet again, you go back to eating Doritos and numbing your mind to expensive commercials on TV.
Now you’re elbow deep in your second bag of Cool Ranch and you’re rubbing the chemical spices between your fingers, pondering your existential conundrum, when all of a sudden your eyes open wide and crumbs fall out of your gaping hole of a mouth and holy crap you’re having an epiphany! And it could not be clearer. The Doritos bag crashes to the floor dramatically, chips everywhere and you couldn’t care less, because it is in that moment that you realize you are not alone in your misery of awareness; that there are others who share your sense of helpless, powerless impotence of knowing too much and not knowing how to begin doing something about it. You’re smiling now because you know that this is happening all over the world; that people are waking up to the misery of their own mindless work-to-consume lifestyles, their monotonous, meaninglessly uninspired day-to-day existence working for the man just trying to make ends meet and feed their families. And just like you, they are increasingly less willing to keep doing it and more willing to step off the hamster wheel into the unknown. And now you’re excited because you recognize yourself for who and what you are – you are the global countermovement[v] – and you know you’re not alone and you also know you’ve already done the hardest part – waking up. You’re fully awake and ready to act on your own free will, and you haven’t felt like this in years, or maybe ever!
You’re doing laps around the block and the last Cool Ranch Dorito flake falls off your shirt, and now the neighbors are coming out of their houses to look at you – they have no idea what to make of you and you don’t even care – you are so free you don’t even care what they think of you. They go back inside because, quite frankly, they’re a little freaked out. But that doesn’t rain on your parade. Instead, you start feeling sad for them because you know they are still living in misery and you want to help them wake up and join you in the countermovement. So you start talking to them, and some of them slam the door in your face and don’t want to wake up because it’s easier not to, or they are scared because they can’t imagine a different future. You don’t fight back; you let them retreat into themselves until the time is right. You know you can’t make people see the light if they are unwilling to open their eyes. Others listen and nod their heads politely, perhaps interested but not ready to take the plunge; you know they will eventually come around, so you give them time and gentle encouragement – these are the ‘early adoptors’ who will be vital to the cause[vi]. The remaining few, however, are your new allies. They are the people who respond to what you share with hope and inspiration, expressing their own ideas of a new vision for the future. You know that you need to hold on to these ones tightly, they are your partners and innovators in the countermovement. And you’re talking about sustainability, eco-effectiveness[vii] and renewable energy and you’re planting community gardens and building cooperative neighborhood associations and businesses, and together, you are the vanguard of the countermovement’s new envisioned future. and you are doing it, and living it and breathing it and being it. a second ago you were numb in front of the TV and now you are alive and empowered to support humanity in its historic transition, and you drop to your knees in tears, shouting “I am the change I’ve been waiting for!"  
...
While perhaps exaggerated in emotion and oversimplified in economics, this anecdote is a metaphor for the global awakening now at the core of organized resistance campaigns and grassroots community solutions that have come to define the global countermovement at odds with elite-led capitalist world dominance. As more individuals and social movements recognize and embrace our current historical moment as the waning of the modern ages and the start of something new, providing space for connection, dialogue, design and vision, the countermovement grows exponentially, gaining momentum toward critical mass in order to eventually tip the scales in favor of a new paradigm of living; a new Story of the People.[viii] Today, we are in the drafting stage of that new story, with local experiments in sustainable economic development and ecological effectiveness going far beyond the limited confines of market-oriented approaches to socioeconomic development and environmental conservation.
In an overt rejection of the capitalist world order and its codependent relationship with mainstream consumer culture, the countermovement connects these experiments with social movements embodying true reverence for Mother Earth and deep regard for social justice among all of humanity. While powerfully diverse in their many manifestations, the emerging global processes of awakening, re-envisioning and implementing innovative projects share a number of common threads, which conveniently provide an outline for the discussion to follow: 1) rejecting outdated systems by de-linking growth and wealth accumulation from development policy and social well-being; 2) developing and articulating local, regional, national and international frameworks for social, economic and environmental sustainability as alternative approaches within the new paradigm; 3) recognizing that the countermovement is defined by global civil society networks uniting for change and finding strength both in opposition to the status quo and in building new systems to make the old irrelevant; and 4) ‘doing utopia’: envisioning, designing and implementing sustainable projects across the globe that promote meaningful livelihoods, collective community values and a new economics to support human dignity and social well-being.  
The next installment in this five part series will focus on the countermovement’s ‘wellbeing revolution’: de-linking growth and material accumulation from economic development policy and conceptualizations of social well-being.


[i] Easterlin et al. The happiness-income paradox revisited. PNAS, December 28, 2010, vol. 107, no. 52.
[ii] Eisenstein, Charles (2011). Sacred Economics: Money, Gift and Society in the Age of Transition. Berkeley, California: Evolver Editions. Ch. 6: The Economics of Usury, pp. 93-124.
[iii] Paul Grignon. Money as Debt. May 9, 2012. http://www.youtube.com/watch?v=0K5_JE_gOys
[iv] Paul Grignon. Money as Debt. May 9, 2012. http://www.youtube.com/watch?v=0K5_JE_gOys
[v] Raj Patel, The Value of Nothing: How to Reshape Market Society and Redefine Democracy (New York: Picador, 2009): 108.
[vi] Taylor, G. (2008). Evolutions Edge, The Coming Collapse and Transformation of our World. Canada: New Society Publishers.
[vii] McDonough, W. and Braungart, M. (2002). Cradle to Cradle: Remaking the way we make things. North Point Press.
[viii] Charles Eisenstein, “The Space Between Stories”. December 28, 2012. http://charleseisenstein.net/2013-the-space-between-stories/
-->